Hannah File with Jacob Kowal
b105.7 Team Lead for Emmis Communication
Skype interview -June 4th, 2016
Can you tell me about your position in radio and what you do?
Lead for b105.7 deal with on air/online content for the radio station. Monitors feedback on people enjoying the music or not. Also deals with marketing and promoting for the radio station at concert around Indy.
What is the skill set for this job?
Knowledge of today’s hits but also for past hits. Must be able to talk on the spot and also be comfortable with talking on air. Have a sense of budgeting while also knowledge of advertising and marketing. Must be able to build relationships with businesses and artist.
How did you get started?
Freshmen year applied for a part time promotion job at Emmis communications and slowly climbed throughout the years.
You work for b105.7, tell me a little more about what services they offer?
On air advertising, online advertising, allow new and old artist to stay in the loop of todays and past music. Helps with creating concerts at local venues as last year they brought Rick Springfield to fishers for a concert.
What are you clients typically looking for?
Looking for events that we can come to and help advertise their business while also playing music and having a radio show at the store. Also artist while being interviewed on air are looking to promote their new music or tour to the public.
You’ve been in this business for a few years, what do you like best about it?
I like the fact that I get to promote the station while at concerts and getting to meet new and upcoming artist. Also the atmosphere that Emmis has is very fast and exciting.
What has been the biggest challenge?
With radio listeners slowly being taken by streaming services like Spotify and Pandora its hard at times with coming up with new ideas to get listeners to follow the station.
What’s the biggest change they’ve seen in the business in the last 5 years?
We have changed a lot of our faculty and have moved to hiring more young individuals and letting go older staff members so we can bring in new and relevant ideas.
What opportunities do they see in Indiana?
The biggest opportunity he sees in Indiana is that country music is becoming bigger and bigger every year in Indianapolis. The amount of country shows that are coming to klipsch is insane.
Any advice for someone considering going into the music and entertainment business?
If I had a recommendation for students looking to go into the music business in Indiana it would be for sure to go into something country related.
Any thing else they’d like to add?
The radio business is a tough field but it is absolutely worth it in the end.