Interview with Jason King of The Vogue - Indianapolis
Interviewed by Stacy Riddle
June 7, 2016 via email
What is your occupation?
Entertainment Manager / Talent Buyer
How did you get started in your job? The industry?
I am the owner of IndyMojo, an Indiana based concert promoter and music blog.
What services do you offer?
The Vogue offers 150+ concerts per year.
What are your clients typically looking for?
Great shows and affordable drinks.
What skills are required to do the job?
Knowledge of music (past & present), In tune with current trends, Marketing, Finances, etc.
What do you like about the business?
Seeing shows, rush of a big crowd.
What do you find most challenging?
Forecasting ticket sales.. some shows do great..other shows are a grind to sell tickets.
What’s the biggest change you’ve seen in the business in the last 5 years?
Millennials. They don’t jump in the car with their pals and go on an adventure.. they use their smart phones to know exactly what, when, where. Everything is a destination to them.
What are your plans for the Vogue in the next year?
Book more shows! Sell more drinks!
What opportunities do you see in Indiana?
I see larger bands coming to the market.. we have been building our scene and Indy is no longer the “fly over” market it once was.
Any advice to people considering going into the music and entertainment business?
Find the right mentor and hold on tight.. don’t risk your own money until you have it to lose.
Any thing else you’d like to add?
I think that’s it. ;)